In today's world, the new trend that almost everyone is using to make a decision on whether or not to buy a product or service or even go out to eat or stay at a certain hotel...is reviews and recommendations. In fact, it's almost mandatory to make decisions by first checking things online.
Basically reviews are "word of mouth" advertising to a whole new level!
The simple reason for this is that there is so much advertising and so many options that most of the time, the customer gets overwhelmed and actually delays his or her decision making. However, when a potential customer searches what he or she is looking for and finds positive reviews, (which now pops up on the top of the search engines) they usually end up buying that product or service.
Managing this process is extremely important for businesses nowadays!
Many online experts and marketing consultants
are calling review management the new SEO. If you think about it, all the top sites like Google, Facebook and Yelp are obviously positioned at the top of the searches anyways, and if you notice when you google a business nowadays, the reviews are right up at the top where everyone can see them! So this makes it extremely important for companies to have review and reputation management as a focus point in their marketing efforts.
The good news is that it doesn't have to be complicated!
There are review and reputation management services and software to help companies manage there online reviews and streamline the process for their customers to make it easy for the ones that want to leave a review. Here at Designer1Media, we makes it easy for you as a business owner to manage and monitor all your reviews in one place!